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J&L Receives Multiple Awards!

Sioux Falls, SD February 19, 2013 – J&L Harley-Davidson recipient of multiple awards.

J&L Harley-Davidson is pleased to announce that we have recently been awarded with a Silver Bar & Shield Award from the Harley-Davidson Motor Company. There are a total of 48 Silver Bar & Shield awards given nationally and only 8 awarded regionally. This honor recognizes and rewards the top performing U.S. Harley-Davidson motorcycle dealerships nationally and regionally in the areas of: Performance, Representation of the Brand and Customer Experience. The Harley-Davidson Bar & Shield Awards Program supports the vision of the motor company which is aimed at delivering a premium, personal, and compelling experience to every customer everywhere.

J&L Harley-Davidson was also awarded two prestigious awards from the Dealernews Top 100 judging panel.

In December 2012, J&L Harley-Davidson was named among the Top 100 dealerships in the United States for the 17th consecutive year. J&L Harley-Davidson is the only motorcycle dealer in the Upper Midwest to be awarded this honor. The criterion for the award is based off dealership excellence in customer service, dealership appearance, marketing campaigns, promotional efforts and community involvement.

On February 15th, 2013, J&L Harley-Davidson was presented with the Special Merit award for our Community Involvement for our organization of Hot Harley Nights, an annual event to raise funds for Make-A-Wish® South Dakota. J&L Harley-Davidson was one of only five finalists in the running chosen from all power sports dealers across the country.